Greater Leaders
Create
Greater Cultures
Leading with Pressure
The Mental Performance
Gap in Leadership
Most leadership development focuses on what leaders do. Very little addresses how they perform when the pressure is highest — in the high-stakes conversation, the critical decision, the moment everything is on the line.
That's the gap Greater Culture Consulting is built to close. Drawing on a Master of Education in Sport Psychology and over a decade's worth of experience with the U.S. Army, Aetna / CVS Health, law enforcement, first responders, and federal agencies, Brad brings the mental performance tools used by elite athletes into the environments where leaders need them most.
The result: leaders who don't just manage pressure.
They perform with it.
The 3S Framework
Self
Stress
"Who are you as a leader?"
Before you can lead others through pressure, you need to know yourself under it. Your values, your triggers, your leadership identity — built before the pressure test reveals them for you.
"What is your relationship with stress?
Stress isn't the enemy - it's your relationship with it. Leaders who perform under pressure don't feel less stress than their peers. They've learned to read it, regulate it, and use it as fuel instead of interference.
Steady
"How do you respond when it matters most?"
The difference between reactive and responsive leadership lives in one moment - the pause between what happens and what you do next. Steady is the practice of making that pause intentional, every time.
Executive Coaching
Looking for 1:1 leadership coaching to unlock your potential? Brad brings his background in performance and counseling to collaborate with leaders personally.
Keynote Speaking
Performing with Pressure is a 60-75 minute speaking engagement that guides and motivates groups.
Group Workshops
Every workshop is scaled to meet your needs with options that dive into the 3S framework.
Our Services
Meet Brad
Owner and Founder
Brad is fascinated by human performance. He loves bringing curiosity to every group he works with to find ways to elevate their ability to execute in any environment.
His journey includes earning a Master of Education in Sport Psychology from Springfield College, which launched him into working with student-athletes and coaches at Campbell University. From there, his career has allowed him to work with U.S. Army Soldiers at Fort Bragg and across the country as well as lead mindfulness training sessions with military, law enforcement, EMS, and corporate executives at all levels. He's spent the past seven years working with managers and leaders within a Fortune 5 company to establish leadership habits and practices to perform with pressure.
Brad is also passionate about health and fitness because he believes they are foundational components to being mentally sharp. He founded Greater Culture CrossFit in 2022 as a way to help build stronger individuals both physically and mentally. You can find him coaching, training, and connecting with others on their fitness journey in Fuquay-Varina, NC.
He loves continuing to learn and expand how he can help others, which is why he holds certifications in mindfulness, nutrition, personality assessments, business development, leadership, and movement.
When he is not helping others thrive, he loves spending time with his wife Emily and their dog Tux. Golfing and traveling are two of their favorite things to do together in North Carolina and beyond.